Gather in-the-moment ideas, photos, videos and innovation inspiration.
Introducing Over The Shoulder®, a revolutionary digital research tool, that provides unprecedented access into consumers' everyday lives.
At Egg Strategy, we are strategists, market researchers and innovators. We want to know what your targeted consumers are seeing and thinking in real time, when it counts the most. Developed by Egg Strategy, our permission-based tool helps us uncover people's true behaviors, decision processes and deepest beliefs.
Research participants are recruited and invited to join in private studies. People can't just sign up, they have to be asked to join. Once invited, they simply download the app from the iTunes App Store or Android Market.
For more information, please contact us
Connected in the key moments of decision, get insight into how people make their purchase decisions. Ask them about how they choose their beer while they are standing AT the bar, about how they choose their snacks while IN the snack aisle or how those new jeans make them feel, while they’re still trying to decide in the dressing room.
Collect in-the-moment photos, videos and audio recordings. It’s the easy way to catch a private glimpse of everything someone ate for a week, or all the items in their bathroom cabinet, their garage, or their pantry. Or dig a little and ask for key images, such as ” the one thing in your house that most symbolizes your style”, or “the one thing you’d most like to change about your home.”
Connected in the key moments of decision, get insight into how people make their purchase decisions. Ask them about how they choose their beer while they are standing AT the bar, about how they choose their snacks while IN the snack aisle or how those new jeans make them feel, while they’re still trying to decide in the dressing room.
Want to test a new product concept at the exact moment when people might
actually need it? Want to see what people think of your potential new advertising or “message”? Push photos or video right to your target consumer and ask them at the point of decision.
